What services does Crave agree to provide to the franchisee with regard to the Franchised Business?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
We alone may establish, maintain, modify or discontinue all internet, world wide web and electronic commerce activities pertaining to the System. We have established one or more websites accessible through one or more uniform resource locators ("URLs"). We will provide your Franchised Business with a listing on our website and we may, but are not required to, design and provide for the benefit of your Franchised Business a "click through" subpage at our website for the promotion of your Franchised Business. If we establish one or more websites or other modes of electronic commerce and if we provide a "click through" subpage at the website(s) for the promotion of your Franchised Business, you must routinely provide us with updated copy, photographs and news stories about your Franchised Business suitable for posting on your "click through" subpage. We reserve the right to specify the content, frequency and procedure you must follow for updating your "click through" subpage.
Any websites or other modes of electronic commerce that we establish or maintain, including but not limited to any mobile applications ("apps") that we may introduce, may – in addition to advertising and promoting the products, programs or services available at Crave businesses – also be devoted in part to offering Crave franchises for sale and be used by us to exploit the electronic commerce rights which we alone reserve.
In addition to these activities, we may also establish an intranet through which downloads of operations and marketing materials, exchanges of franchisee email, System discussion forums and Systemwide communications (among other activities) can be done. You may not maintain your own website; otherwise maintain a presence or advertise on the internet or any other mode of electronic commerce in connection with your Franchised Business; establish a link to any website we establish at or from any other website or page; or at any time establish any other website, electronic commerce presence or URL which
in whole or in part incorporates the "Crave" name or any names confusingly similar to the Proprietary Marks.
You are not permitted to promote your Franchised Business or use any of the Proprietary Marks in any manner or maintain any business profile on Facebook, Twitter, X, LinkedIn, Instagram, TikTok, YouTube or any other social media and/or networking site without our prior written approval. We will control all social media initiatives. You must comply with our System standards regarding the use of social media in your Franchised Business' operation, including prohibitions on your and the Franchised Business' employees posting or blogging comments about the Franchised Business or the System, other than on a website established or authorized by us ("social media" includes personal blogs, common social networks, professional networks, live-blogging tools, virtual worlds, file, audio and video-sharing sites, and other similar social networking or media sites or tools). We will provide access to branded social media
Source: Item 23 — RECEIPTS (FDD pages 63–253)
What This Means (2025 FDD)
According to the 2025 Crave FDD, Crave will provide the franchisee with a listing on its website. Crave may also design and provide a "click through" subpage on their website for the franchisee's business promotion, but they are not required to do so. If Crave provides a subpage, the franchisee must regularly supply updated content, photos, and news suitable for posting, following Crave's guidelines for content, frequency, and procedure.
Crave may establish an intranet for franchisees to download operations and marketing materials, exchange emails, participate in discussion forums, and receive systemwide communications. However, franchisees are restricted from creating their own websites or online presence that uses the Crave name without permission.
Crave maintains control over all social media initiatives and requires franchisees to adhere to system standards, including restrictions on posting comments about the franchise or system, except on authorized websites. Crave will provide access to branded social media. This ensures that Crave maintains a consistent brand image and controls the online representation of the franchise system.