Is the self-serve beer tap wall required for a Crave Restaurant?

According to Crave's 2025 Franchise Disclosure Document, the self-serve beer tap wall is optional for a Crave Restaurant. Item 7 includes an estimated initial investment that covers the equipment and services for the installation of a self-serve beer tap wall. However, the document explicitly states that installing the self-serve beer tap wall is not mandatory.

This means that prospective Crave franchisees have the flexibility to decide whether or not to include this feature in their restaurant. This decision may depend on factors such as the franchisee's budget, the local market, and the overall concept they want to create for their Crave location. The estimated initial investment for equipment, furniture, and fixtures ranges from $100,000 to $150,000, but this figure would likely be lower if the franchisee chooses not to install the self-serve beer tap wall.

While the self-serve beer tap wall is optional, franchisees should carefully consider the potential benefits and drawbacks before making a decision. A self-serve beer tap wall could attract more customers and increase revenue, but it also requires additional investment and may present operational challenges. Franchisees should discuss this option with Crave to fully understand the requirements and potential impact on their business.