When seeking to transmit advertisements electronically, what information must a Crave franchisee provide to Crave to obtain written consent?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
You are not permitted to promote your Franchised Business or use any of the Proprietary Marks in any manner or maintain any business profile on Facebook, Twitter, X, LinkedIn, Instagram, TikTok, YouTube or any other social media and/or networking site without our prior written approval. We will control all social media initiatives. You must comply with our System standards regarding the use of social media in your Franchised Business' operation, including prohibitions on your and the Franchised Business' employees posting or blogging comments about the Franchised Business or the System, other than on a website established or authorized by us ("social media" includes personal blogs, common social networks, professional networks, live-blogging tools, virtual worlds, file, audio and video-sharing sites, and other similar social networking or media sites or tools). We will provide access to branded social media pages/handles/assets, and you must update these regularly. We reserve the right to conduct collective/national campaigns via local social media on your behalf.
Source: Item 23 — RECEIPTS (FDD pages 63–253)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, franchisees are restricted in their ability to promote their Franchised Business or use Crave's Proprietary Marks on social media or networking sites without prior written approval from Crave. Crave maintains control over all social media initiatives. Franchisees must adhere to Crave's System standards regarding social media use, which includes restrictions on posting or blogging about the Franchised Business or the System, except on websites authorized by Crave.
Crave will provide access to branded social media pages, handles, and assets, which franchisees are required to update regularly. Crave reserves the right to conduct collective or national campaigns via local social media on behalf of the franchisee. Franchisees must obtain written approval from Crave before promoting their Franchised Business or using Proprietary Marks on platforms like Facebook, Twitter, X, LinkedIn, Instagram, TikTok, and YouTube.
The FDD does not specify the exact information a franchisee must provide to Crave to obtain written consent for electronic advertisements. However, it does state that franchisees must routinely provide Crave with updated copy, photographs, and news stories about their Franchised Business suitable for posting on their "click through" subpage, if Crave provides one. Crave also reserves the right to specify the content, frequency, and procedure for updating this subpage.
Therefore, while the FDD outlines the need for prior written approval and adherence to System standards, it lacks specific details on the exact information franchisees must submit to obtain consent for electronic advertising. A prospective franchisee should ask Crave what specific information they require when a franchisee seeks approval for online marketing and advertising efforts.