What was Samantha Rincione's role at UFood Grill before joining Crave?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
Mrs. Rincione has been our CEO and COO since our inception in February 2018 and has been CEO and COO of our Parent since its inception in February 2018. From June 2017 to the 2020, she has been a principal of Emerging Franchises, a consulting firm based in St. James, New York. From February 2015 to June 2017, she was Vice President of Franchise Development of UFood Grill in Burlington, Massachusetts. From February 2015 to June 2017, she was an independent franchise development consultant based in Burlington. Massachusetts. Mrs. Rincione was CEO/President of restaurant operator SG Mango, LLC in Westhampton Beach, New York, from February 2010 to February 2015.
Source: Item 2 — BUSINESS EXPERIENCE (FDD pages 9–10)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, Samantha Rincione, the current CEO and COO of Crave, previously held the position of Vice President of Franchise Development at UFood Grill in Burlington, Massachusetts. She served in this role from February 2015 to June 2017.
Prior to her role at UFood Grill, Mrs. Rincione was CEO/President of restaurant operator SG Mango, LLC in Westhampton Beach, New York, from February 2010 to February 2015. Before joining Crave in February 2018, she was a principal at Emerging Franchises, a consulting firm based in St. James, New York, from June 2017 to 2020.
This information is relevant for prospective Crave franchisees as it provides insight into the experience and background of one of the key leaders of the Crave franchise. Knowing that the CEO has experience in franchise development, specifically with another restaurant brand, may give franchisees confidence in the leadership's understanding of the franchising process and the challenges that franchisees may face.