What was Salvatore Rincione's role at UFood Grill before joining Crave?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
Mr. Rincione has been our CDO since our inception in February 2018 and has been CDO of our Parent since its inception in February 2018. From June 2017 to the 2020, he has been a principal of SR Consulting, a restaurant consulting firm based in St. James, New York. From February 2015 to June 2017, he was Chief Executive Officer of UFood Grill in Burlington, Massachusetts. From February 2015 to June 2017, he was Vice President of Healthy Acquisitions Corp. in Burlington, Massachusetts. From September 2007 to January 2015, he was Vice President of Development of BRIX Holdings in Holbrook, New York.
Source: Item 2 — BUSINESS EXPERIENCE (FDD pages 9–10)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, Salvatore Rincione was the Chief Executive Officer of UFood Grill in Burlington, Massachusetts, from February 2015 to June 2017. Before co-founding Crave in February 2018, he was also the Vice President of Healthy Acquisitions Corp. during the same period.
Prior to his role at UFood Grill, Mr. Rincione served as the Vice President of Development of BRIX Holdings in Holbrook, New York, from September 2007 to January 2015. After his time at UFood Grill and before starting Crave, he was a principal at SR Consulting, a restaurant consulting firm in St. James, New York, from June 2017 to 2020.
This information is relevant for prospective Crave franchisees as it provides insight into the business experience and qualifications of the company's Chief Development Officer. Understanding the leadership's background can help franchisees assess the strategic direction and expertise guiding the Crave franchise system.