What was Salvatore Rincione's role at BRIX Holdings before joining Crave?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
Mr. Rincione has been our CDO since our inception in February 2018 and has been CDO of our Parent since its inception in February 2018. From June 2017 to the 2020, he has been a principal of SR Consulting, a restaurant consulting firm based in St. James, New York. From February 2015 to June 2017, he was Chief Executive Officer of UFood Grill in Burlington, Massachusetts. From February 2015 to June 2017, he was Vice President of Healthy Acquisitions Corp. in Burlington, Massachusetts. From September 2007 to January 2015, he was Vice President of Development of BRIX Holdings in Holbrook, New York.
Source: Item 2 — BUSINESS EXPERIENCE (FDD pages 9–10)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, Salvatore Rincione served as the Vice President of Development at BRIX Holdings in Holbrook, New York, from September 2007 to January 2015. Currently, he holds the position of Chief Development Officer (CDO) for Crave since the company's inception in February 2018.
Prior to his role at Crave, Mr. Rincione was also the Chief Executive Officer of UFood Grill in Burlington, Massachusetts, from February 2015 to June 2017, and Vice President of Healthy Acquisitions Corp. during the same period. Additionally, from June 2017 to 2020, he was a principal at SR Consulting, a restaurant consulting firm based in St. James, New York.
Understanding Mr. Rincione's background and experience is crucial for prospective Crave franchisees. His prior role at BRIX Holdings and his experience in restaurant consulting and executive positions at UFood Grill and Healthy Acquisitions Corp. likely contribute to his expertise in franchise development and strategic decision-making at Crave. This experience may provide franchisees with confidence in the leadership and direction of the Crave franchise system.