Does Crave reserve the right to grant variances from the standard menu to certain Crave businesses?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
Notwithstanding the foregoing, you understand and acknowledge that we reserve the right, in our sole discretion, to grant to certain Crave businesses variances from our standard menu to accommodate regional or local tastes or ingredients. Nothing in this Agreement requires us to grant to you a similar variance.
Source: Item 23 — RECEIPTS (FDD pages 63–253)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, Crave retains the right to grant variances from the standard menu to specific Crave businesses. This flexibility allows Crave to accommodate regional or local preferences and ingredients. However, the franchise agreement does not obligate Crave to extend the same menu variances to all franchisees.
This provision means that while Crave franchisees are generally required to adhere to the standard menu and preparation procedures outlined in the operations manual, Crave can make exceptions for certain locations. These exceptions could be based on local tastes, the availability of specific ingredients, or other regional factors.
For a prospective franchisee, this clause highlights the importance of understanding that the standard menu may not be universally applied across all Crave locations. While some franchisees might benefit from menu adjustments tailored to their local market, others may not receive the same consideration. It is crucial for potential franchisees to inquire about the criteria and process for requesting menu variances and to assess how this policy might impact their business operations and profitability.