What is the required payment to Crave for the grand opening marketing campaign?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
erve the right to require you to include certain language on all marketing to be used locally by you or to be used by a Cooperative, including, but not limited to, "Franchises Available" and reference to our telephone number and/or website.
8.6 Grand Opening Marketing
In addition to the ongoing marketing contributions and expenditures set forth herein, you shall be required to pay us Five Thousand Dollars ($5,000) so we may conduct a grand opening marketing campaign to promote the opening of your Franchised Business. The grand opening marketing campaign shall be conducted generally in the initial ninety (90) days following the Franchised Business' opening, or such other period of time as we may designate.
Source: Item 23 — RECEIPTS (FDD pages 63–253)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, a franchisee is initially required to pay $5,000 to Crave for the grand opening marketing campaign. However, this amount is amended for Crave Food truck franchises.
For Crave restaurants, this grand opening marketing campaign is designed to promote the opening of the franchised business and is generally conducted within the first 90 days of opening, or another period designated by Crave. The campaign includes giveaways and other promotions as required by Crave. This initial marketing expenditure is in addition to ongoing marketing contributions.
For Crave Food trucks, the initial $5,000 grand opening marketing expenditure is amended to $2,500. This amendment reduces the initial financial burden for franchisees opting for a food truck model, while still requiring an investment in marketing to promote the new business launch.