What is required to operate a Crave food truck at a Non-Traditional Site?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
"Upon the execution of this Agreement, you shall be assigned a territory (the "Designated Territory") that will also be described in Exhibit A of the Addendum. You understand and acknowledge that if your Designated Territory includes a Non-Traditional Site (as described in Section 1.5 of the Franchise Agreement), the Non-Traditional Site is not a part of your Designated Territory and you shall have no right to operate the Food Truck at any Non-Traditional Site without our prior written permission."
Source: Item 23 — RECEIPTS (FDD pages 63–253)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, if a franchisee's designated territory includes a Non-Traditional Site, the franchisee needs prior written permission from Crave to operate a food truck at that Non-Traditional Site. The FDD defines Non-Traditional Sites as locations such as gas stations, convenience stores, transportation facilities (airports, train stations, etc.), military bases, government offices, sports facilities, amusement parks, zoos, convention centers, rest stops, travel centers, educational facilities, recreational theme parks, hospitals, hotels, business or industrial foodservice venues, locations with master concessionaires or contract foodservice providers, Indian reservations, casinos, or any similar captive market location not reasonably available to the franchisee.
Crave retains the right to operate or franchise others to operate Crave outlets at Non-Traditional Sites, both within and outside a franchisee's Development Area, under terms and conditions that Crave deems appropriate. This is subject to a right of first refusal described in another section of the agreement. If a Non-Traditional Site is located within the physical boundaries of a franchisee's Designated Territory, the Non-Traditional Site is not included in the franchisee's Designated Territory, and the franchisee has no rights to that specific location.
This means that while a Crave franchisee may have a designated territory, Crave retains significant control over Non-Traditional Sites within that territory. A franchisee's ability to operate at these locations depends on obtaining Crave's prior written permission. This could impact a franchisee's potential revenue and market access, as Non-Traditional Sites often represent high-traffic, captive customer bases. Prospective franchisees should carefully consider the implications of these reserved rights and the potential limitations on their operational scope.