Is Crave required to design and provide a 'click through' subpage for my Franchised Business on their website?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
We alone may establish, maintain, modify or discontinue all internet, world wide web and electronic commerce activities pertaining to the System. We have established one or more websites accessible through one or more uniform resource locators ("URLs"). We will provide your Franchised Business with a listing on our website and we may, but are not required to, design and provide for the benefit of your Franchised Business a "click through" subpage at our website for the promotion of your Franchised Business. If we establish one or more websites or other modes of electronic commerce and if we provide a "click through" subpage at the website(s) for the promotion of your Franchised Business, you must routinely provide us with updated copy, photographs and news stories about your Franchised Business suitable for posting on your "click through" subpage. We reserve the right to specify the content, frequency and procedure you must follow for updating your "click through" subpage.
Source: Item 23 — RECEIPTS (FDD pages 63–253)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, Crave is not required to design and provide a 'click through' subpage for your franchise business on their website. While Crave will provide a listing for your franchised business on their website, the creation of a subpage for promotion is optional for Crave. However, if Crave does provide a 'click through' subpage, you are obligated to routinely supply updated content, photographs, and news stories about your franchise suitable for posting on the subpage. Crave retains the right to specify the content, frequency, and procedure for updating the subpage.
Crave maintains control over all internet and electronic commerce activities related to the Crave system, including websites and mobile applications. These platforms can be used to promote Crave products, programs, and services, as well as to offer Crave franchises for sale. Crave also reserves the exclusive rights to exploit electronic commerce opportunities.
As a franchisee, you are prohibited from creating your own website or maintaining an independent online presence for your Crave franchise without prior written approval. This includes using the Crave name or similar names in any URL or electronic commerce presence. Crave also controls all social media initiatives, and you must adhere to their system standards for social media use, including restrictions on posting or blogging about the franchise or system on unauthorized platforms. Crave will provide access to branded social media assets, which you are required to update regularly, and Crave reserves the right to conduct collective or national campaigns through local social media channels on your behalf.