Does Crave require written consent before a franchisee makes changes to the premises?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
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ITEM 16 RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL
You must sell or offer for sale all menu items, food products, merchandise, and other products and services we require, in the manner and style we require, including dine-in and carry-out, as expressly authorized by us in writing. You must sell and offer for sale only the menu items, products, and services that we have expressly approved in writing. You must not deviate from our standards and specifications without first obtaining our written consent. You must discontinue selling and offering for sale any menu items, products, or services that we may disapprove of in writing at any time. We have the right to change the types of menu items, products and services offered by you at the Franchised Business at any time, and there are no limits on our right to make those changes.
You must maintain, in sufficient supply, and use and sell only the food and beverage items, ingredients, proprietary products, merchandise, other products, materials, supplies, and paper goods that conform to our standards and specifications. You must prepare all menu items according to our recipes and procedures for preparation contained in the Manual or other written instructions, including the measurements of ingredients. You must not deviate from our standards and specifications by the use or offer of nonconforming items or differing amounts of any items, without first obtaining our written consent.
We have the right to vary the menu items offered at certain Crave Franchised Businesses based on regional or local tastes or ingredients.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD pages 49–50)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, franchisees must obtain written consent from Crave before deviating from the franchisor's standards and specifications. This requirement extends to various aspects of the business, including the menu items, products, and services offered. Franchisees are obligated to sell only approved items in the manner and style dictated by Crave. They must also discontinue selling any items that Crave disapproves of in writing. Crave retains the right to modify the menu and product offerings at any time.
Furthermore, franchisees are required to maintain the premises in good repair and condition. They must also make any additions, alterations, repairs, and replacements, including repainting, according to Crave's standards. This ensures uniformity and consistency across all Crave franchise locations, maintaining brand identity and customer expectations.
The requirement for written consent before making changes to the premises is a common practice in franchising. It allows Crave to maintain control over its brand image and ensure that all locations meet its standards. This protects the brand's reputation and ensures a consistent customer experience across all franchise locations. Franchisees should be aware of these restrictions and factor them into their business planning and budget considerations.