Does Crave require franchisees to use specific notations about the ownership of the Marks on advertising and promotional materials?

According to Crave's 2025 Franchise Disclosure Document, franchisees are required to include specific notations about the ownership of Crave's Marks on advertising and promotional materials. Crave mandates that all advertising and promotional materials, signs, decorations, paper goods, including menus and all forms and stationery used in the Franchised Business, and other items which may be designated by Crave to bear the Marks in the form, color, location and manner prescribed by Crave, including, without limitation, notations about the ownership of the Marks.

This requirement ensures that Crave maintains control over its brand identity and protects its trademarks. It also clarifies that the franchisee is an independent owner, not an agent of Crave, when using the Marks on items such as invoices, order forms, receipts, and contracts. Franchisees must also display a notice in a conspicuous location on the premises of the Franchised Business or on any delivery vehicle as Crave may designate in writing.

This level of control over branding and trademark usage is common in franchising, as it helps maintain consistency and protects the brand's reputation. Franchisees should be aware of these requirements and ensure they adhere to Crave's guidelines to avoid any potential issues or breaches of the franchise agreement.