Does Crave require franchisees to sign an Internet Advertising, Social Media, Software, and Telephone Account Agreement?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
| THIS INTERNET ADVERTISING, SOCIAL MEDIA, SOFTWARE, AND TELEPHONE | ||||
|---|---|---|---|---|
| ACCOUNT AGREEMENT | (the "Agreement") is made and entered into this day of | |||
| (the "Effective Date"), by and between CRAVE Franchising, LLC, a Wyoming limited liability company, | ||||
| with its principal place of business at 159 N. Wolcott St. Suite 133 Casper, WY 82601 | (the "Franchisor"), | |||
| and | , a(n) | , with its principal place of | ||
| business located at | , and | 's | ||
| principal(s), | , an individual, residing at | |||
| , and | , an individual, residing at | |||
| ("Principal(s)"). | and Principal(s) shall be individually and collectively referred to | as, and each | ||
| is, the "Franchisee". |
Source: Item 23 — RECEIPTS (FDD pages 63–253)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, franchisees are required to sign an "Internet Advertising, Social Media, Software, and Telephone Account Agreement." This agreement is listed in Item 23, which outlines various receipts and agreements related to the franchise.
The agreement itself, as detailed in the document, is made between Crave Franchising, LLC and the franchisee, effective on a specific date. It covers the franchisee's responsibilities and obligations regarding internet advertising, social media, software accounts, and telephone listings linked to the Crave brand. This indicates that Crave maintains significant control over the franchisee's online presence and marketing activities.
Furthermore, the FDD emphasizes Crave's control over the brand's online presence, stating that Crave alone may establish, maintain, modify, or discontinue all internet, world wide web, and electronic commerce activities pertaining to the system. Franchisees are not allowed to maintain their own websites or advertise on the internet in connection with their franchised business without prior written approval. This includes social media profiles on platforms like Facebook, Twitter, LinkedIn, Instagram, TikTok, and YouTube. Crave will control all social media initiatives, and franchisees must comply with Crave's system standards regarding social media use. This ensures brand consistency and control over the online representation of Crave franchises.