Does Crave require franchisees to obtain written consent before transmitting advertisements by email or other electronic media?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
You are not permitted to promote your Franchised Business or use any of the Proprietary Marks in any manner or maintain any business profile on Facebook, Twitter, X, LinkedIn, Instagram, TikTok, YouTube or any other social media and/or networking site without our prior written approval. We will control all social media initiatives. You must comply with our System standards regarding the use of social media in your Franchised Business' operation, including prohibitions on your and the Franchised Business' employees posting or blogging comments about the Franchised Business or the System, other than on a website established or authorized by us ("social media" includes personal blogs, common social networks, professional networks, live-blogging tools, virtual worlds, file, audio and video-sharing sites, and other similar social networking or media sites or tools). We will provide access to branded social media pages/handles/assets, and you must update these regularly. We reserve the right to conduct collective/national campaigns via local social media on your behalf.
Source: Item 23 — RECEIPTS (FDD pages 63–253)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, franchisees need prior written approval from Crave to promote their franchised business or use any proprietary marks on social media or networking sites. Crave maintains control over all social media initiatives. Franchisees must adhere to Crave's system standards for social media use, including restrictions on posting comments about the franchised business or system, except on websites authorized by Crave.
Crave provides access to branded social media pages, handles, and assets, which franchisees must regularly update. Crave reserves the right to conduct collective or national campaigns via local social media on behalf of the franchisee. This means that while franchisees can participate in social media marketing, they must do so under Crave's direction and with their explicit consent.
While the FDD excerpts do not explicitly address email or other electronic media beyond social media, the requirement for written approval for social media activities suggests a similar approach may be in place for other forms of electronic advertising. A prospective franchisee should clarify with Crave the specific requirements for obtaining consent for email marketing and other electronic advertising methods to ensure compliance with their policies.