Does Crave require franchisees to obtain approval for all advertising and promotional materials?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
All advertising and promotional materials, signs, decorations, paper goods (including menus and all forms and stationery used in the Franchised Business) and other items we designate must bear the Marks in the form, color, location, and manner we prescribe. In addition, all your advertising and promotion in any medium must be conducted in a dignified manner and must conform to the standards and requirements in the Manual or otherwise. You must obtain our approval before you use any advertising and promotional materials and plans if we have not prepared or approved them during the 12 months before their proposed use. Any advertising and promotional materials you submit to us for our review will become our property.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 26–30)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, franchisees must adhere to specific guidelines regarding advertising and promotional materials. Crave mandates that all advertising and promotional content, including signs, decorations, and paper goods, must display Crave's trademarks in the prescribed form, color, location, and manner. Furthermore, all advertising and promotion across any medium must be conducted in a dignified manner and comply with the standards outlined in Crave's manual.
Before using any advertising and promotional materials or plans, franchisees must obtain Crave's approval unless the materials have been prepared or approved by Crave within the 12 months preceding their intended use. This requirement ensures that all marketing efforts align with Crave's brand standards and image. Any materials submitted for review become the property of Crave, giving them control over the brand's messaging and visual representation.
This approval process is a common practice in franchising, allowing franchisors to maintain brand consistency and protect their trademarks. For prospective Crave franchisees, this means they will need to plan their advertising and promotional activities in advance and factor in the time required for Crave's review and approval. While this may add an extra step to the marketing process, it also provides franchisees with the assurance that their materials meet the brand's standards and are likely to be effective in attracting customers.