Does Crave require franchisees to comply with all of Crave's standards and specifications?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
You shall comply with all other requirements and perform such other obligations as provided hereunder.
ARTICLE 7 FRANCHISE OPERATIONS
7.1 Compliance with Standards
You understand the importance of maintaining uniformity among all of the Franchised Businesses and the importance of complying with all of our standards and specifications relating to the operation of the Franchised Business.
7.2 System Maintenance and Improvement
You shall maintain the Franchised Business in a high degree of sanitation, repair and condition, and in connection therewith shall make such additions, alterations, repairs and replacements thereto (but no others without our prior written consent) as may be required for that purpose, including, without limitation, such periodic repainting or replacement of obsolete signs, furnishings, equipment (including, but not limited to, point-of-sale or computer hardware and software systems), and décor as we may reasonably direct in order to maintain System-wide integrity and uniformity. You shall also obtain, at your cost and expense, any new or additional equipment (including point-of-sale or computer hardware and software systems), fixtures, supplies and other products and materials which may be reasonably required by us for you to offer and sell new menu items from the Franchised Business or to provide the Franchised Business' services by alternative means, such as through catering or delivery arrangements. Except as may be expressly provided in the Manual, no material alterations or improvements or changes of any kind in design, equipment, signs, interior or exterior décor items, fixtures or furnishings shall be made in or about the Franchised Business or its premises without our prior written approval, which shall not be unreasonably withheld.
Source: Item 23 — RECEIPTS (FDD pages 63–253)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, franchisees must maintain uniformity among all franchised businesses and comply with all of Crave's standards and specifications related to the operation of the franchised business. This encompasses various aspects, including maintaining a high degree of sanitation, repair, and overall condition of the business. Franchisees are required to make necessary additions, alterations, repairs, and replacements to meet these standards.
Furthermore, franchisees must adhere to Crave's directives regarding repainting, replacing obsolete signs, furnishings, equipment (including point-of-sale or computer hardware and software systems), and décor to maintain system-wide integrity and uniformity. Franchisees are also responsible for obtaining any new or additional equipment, fixtures, supplies, and other products or materials that Crave may reasonably require to offer new menu items or provide services through alternative means like catering or delivery.
Material alterations or improvements to the design, equipment, signs, interior or exterior décor items, fixtures, or furnishings of the franchised business require Crave's prior written approval, although such approval will not be unreasonably withheld. This ensures that the Crave brand maintains a consistent image and operational standard across all locations, which is a common practice in franchising to protect brand reputation and customer experience.