What was the reported value of Crave's intellectual property for all years presented in the balance sheet?

According to Crave's 2025 Franchise Disclosure Document, the value of their intellectual property is listed on the balance sheet as part of the company's assets. For the years 2024, 2023, and 2022, the reported value of Crave's intellectual property remained constant at $10,500 for each year. This figure is part of the 'Other assets' category on the balance sheet.

For a prospective franchisee, this indicates the book value that Crave assigns to its trademarks, copyrights, and other proprietary assets. It is important to note that this value may not reflect the actual market value or strategic importance of Crave's intellectual property. The consistent value across the three years could suggest that Crave has not made significant investments in or re-evaluated its intellectual property during this period.

It is also important to consider that while a stable intellectual property value might imply consistency, a prospective franchisee should investigate further into the nature and strength of Crave's intellectual property. Understanding the scope of trademark protection, any existing copyrights, and the overall competitive advantage conferred by these assets is crucial. This information would give a potential franchisee a clearer picture of the value and defensibility of the Crave brand.