What is the registration number for the '#BEATTHECRAVING' mark used by Crave?

According to Crave's 2025 Franchise Disclosure Document, the registration number for the trademark '#BEATTHECRAVING' is 6005320. The mark was registered on March 10, 2020, and is listed on the Principal Register. This registration grants Crave certain legal protections and exclusive rights to use this mark in connection with its franchise operations.

For a prospective franchisee, this information is important for several reasons. First, it confirms that Crave has taken steps to legally protect its brand identity. Second, as a franchisee, you are granted the right to use this trademark as part of your franchise agreement, but only in the manner authorized by Crave. You must also comply with Crave's instructions in filing and maintaining trade name or fictitious name registrations. You are not allowed to use the marks as part of your corporate or other legal name, and you must sign any documents Crave requires to protect the marks or to maintain their continued validity and enforceability.

Crave's parent company has licensed the marks to Crave, which in turn sublicenses them to franchisees through a perpetual, non-cancellable trademark license agreement dated February 24, 2018. This agreement remains in effect unless one of the parties ceases to exist. Even if the trademark license agreement is terminated, franchisees can continue using the marks and the system until the end of their franchise agreement term. Crave also intends to file all necessary documents to maintain its interests in the marks and renew their registration as required by law.

As a franchisee, you are obligated to immediately inform Crave of any potential infringement of the marks or challenges to your use of them. You are not allowed to communicate with anyone other than Crave, its designated affiliates, or legal counsel regarding any infringement, challenge, or claim. Crave retains the exclusive right to control any litigation or administrative proceedings related to the marks and will require you to sign documents necessary to protect their interests. Crave will indemnify franchisees against damages for which they are held liable due to their use of the marks, provided they comply with the terms of the Franchise Agreement.