What is the purpose of the Brand Development Fund for the Crave system?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
FEES**
| (1) | (2) | (3) | (4) |
|---|---|---|---|
| Fees (1) | Amount | Due Date | Remarks |
| Royalty Fee (2) | Restaurants: 8% of Gross Sales Food Trucks: 8% of Gross Sales Express: 8% of Gross Sales | Payable weekly on Wednesday (unless Wednesday is not a business day, then it is due on the next business day) | Royalty Fees are calculated based on Gross Sales for the previous week ending Sunday. Amounts due will be withdrawn by EFT from your designated bank account. |
| Brand Development (3) Fee | 2% of Gross Sales | Payable together with the Royalty Fee | The Brand Development Fund is described in Item 11. |
Source: Item 6 — OTHER FEES (FDD pages 12–19)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, the Brand Development Fund is established to provide national or regional creative materials for the benefit of the Crave system. This fund is administered by Crave on behalf of all franchisees.
Restaurants contribute 2% of their gross sales to the Brand Development Fund, payable weekly along with the royalty fee. The FDD indicates that further details about the Brand Development Fund can be found in Item 11.
Prospective franchisees should review Item 11 of the FDD to understand how the Brand Development Fund is managed, what specific types of creative materials it supports, and what input franchisees have in the fund's allocation. Understanding the specifics of the fund is crucial, as it directly impacts the marketing and advertising support franchisees receive and the associated costs.