Does Crave provide marketing and promotional materials as stated in the Franchise Agreement?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
5.6 Marketing and Promotional Materials
We shall have the right to review and approve or disapprove all marketing and promotional materials that you propose to use, pursuant to Article 8.
5.7 Management and Operations Advice
We will provide advice and written materials concerning techniques of managing and operating the Franchised Business from time to time developed by us, including new developments and improvements in technology or equipment, food products and the packaging and preparation thereof, and menu items. Notwithstanding the foregoing, you understand and acknowledge that we reserve the right, in our sole discretion, to grant to certain Crave businesses variances from our standard menu to accommodate regional or local tastes or ingredients. Nothing in this Agreement requires us to grant to you a similar variance.
5.8 Products for Resale
From time to time and at our reasonable discretion, at a reasonable cost, we may make available for resale to your customers certain merchandise identifying the System, such as logoed merchandise and memorabilia, and other proprietary products in sufficient amounts to meet customer demand. We may specify that you must purchase such merchandise from us, our affiliate, or another designated supplier.
Source: Item 23 — RECEIPTS (FDD pages 63–253)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, Crave has the right to review and approve or disapprove all marketing and promotional materials that a franchisee proposes to use. This means that while Crave does not explicitly state that they provide marketing materials, they do retain control over the marketing and promotional efforts of their franchisees.
Crave may establish an intranet for franchisees to download operations and marketing materials. Crave may also establish websites or other modes of electronic commerce, including mobile applications, to advertise and promote products and services available at Crave businesses. Crave will provide the franchisee with a listing on their website and may design a "click through" subpage for the promotion of the franchisee's business.
As a franchisee, you may need to routinely provide Crave with updated copy, photographs, and news stories about your Franchised Business suitable for posting on your "click through" subpage. Crave also reserves the right to specify the content, frequency, and procedure you must follow for updating your "click through" subpage. Franchisees are not allowed to maintain their own website or advertise on the internet in connection with their Franchised Business without the consent of Crave.