What point-of-sale system is a Crave franchisee required to use, and who is the designated supplier?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
You must use the Clover point-of-sale system, including all associated hardware and software, and Clover Network, Inc. in Sunnyvale, California, is our designated supplier for this system and for the Abreeze Reporting App. You must also participate in our Crave Loyalty Program and offer digital ordering and mobile services through our mobile application and self-order kiosks (kiosks in Restaurants only), and you must use our designated Applova App. The fees for this program and these services are also paid to Clover Network, Inc. If you choose to install Axe Throwing lanes, you must use Axebooker as your booking software for Axe Throwing.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 26–30)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, franchisees must use the Clover point-of-sale system, including all associated hardware and software. The designated supplier for this system, as well as the Abreeze Reporting App, is Clover Network, Inc., located in Sunnyvale, California.
This requirement ensures uniformity across all Crave franchise locations, which can help maintain brand consistency and streamline operations. By mandating a specific POS system and supplier, Crave aims to control the quality and integration of technology used within its franchise network.
Furthermore, franchisees are also required to participate in the Crave Loyalty Program and offer digital ordering and mobile services through the brand's mobile application and self-order kiosks (for Restaurants only). The fees for this program and these services are also paid to Clover Network, Inc. This integration of loyalty programs and digital services with the POS system suggests a focus on data collection and customer engagement, which can be beneficial for targeted marketing and customer retention efforts.