Who pays for the expenses incurred by attendees at the Crave annual franchisee meeting?

According to Crave's 2025 Franchise Disclosure Document, the brand development fund may be used to subsidize the cost of presenting a franchisee meeting. However, the document does not specify who covers the expenses of the franchisees who attend the annual meeting.

While the brand development fund can be used to offset the costs of holding the meeting, it remains unclear whether this includes covering attendee expenses like travel and lodging. Typically, in franchise systems, franchisees are responsible for their own travel and accommodation costs when attending such events. This is a common practice to ensure franchisees are invested in the meeting and its outcomes.

A prospective Crave franchisee should clarify with the franchisor whether the brand development fund covers any portion of franchisee expenses for attending the annual meeting. Understanding this detail is crucial for budgeting and assessing the overall cost of participating in the Crave franchise system.