Does Crave have an ownership interest in any pending or registered copyrights that are material to the Crave franchise?

According to Crave's 2025 Franchise Disclosure Document, Crave retains sole ownership of copyrights for all material on its websites, including franchisee-provided content for "click through" subpages. This means that while franchisees may contribute content to Crave's online presence, Crave owns the rights to that content.

This policy has several implications for franchisees. They must provide updated content, photographs, and news stories about their franchise to Crave for posting on their subpage. However, franchisees do not own the copyright to this content once it is on Crave's website. Crave also reserves the right to specify the content, frequency, and procedure for updating these subpages, giving them control over the franchisee's online promotion.

Furthermore, franchisees are restricted from creating their own websites or online presences that incorporate the "Crave" name or similar marks without prior written approval. Crave maintains control over all social media initiatives and requires franchisees to adhere to system standards, including prohibitions on unauthorized postings or blogs about the franchise. This centralized control ensures brand consistency but limits the franchisee's autonomy in online marketing.

Crave's control over digital assets and content is typical in many franchise systems, allowing the franchisor to maintain brand consistency and manage online reputation. However, prospective franchisees should carefully consider these restrictions and understand the extent to which they can control their online presence and marketing efforts.