How will Crave notify franchisees of changes in standards and/or specifications?

According to Crave's 2025 Franchise Disclosure Document, Crave can modify its standards and specifications as it deems necessary. Crave will notify franchisees of any changes in their standards and/or specifications through the Confidential Operations Manual or in writing, such as via email. This is a fairly standard practice in franchising, as franchisors need the flexibility to adapt to changing market conditions, new regulations, or evolving consumer preferences.

For a prospective Crave franchisee, this means they must stay informed of updates from Crave and implement any changes to standards and specifications promptly. Failure to comply with these changes could result in a breach of the franchise agreement. Franchisees should regularly check the Confidential Operations Manual and monitor their email for any communications from Crave regarding these changes.

It is important to note that Crave also has the right to inspect a franchisee's business and remove samples of food or non-food items for testing to ensure compliance with the current standards and specifications. If a franchisee is not using approved suppliers or if the samples fail to meet Crave's specifications, the franchisee may be required to reimburse Crave for the testing costs. This underscores the importance of adhering to Crave's standards and specifications and using only approved suppliers to avoid potential penalties and maintain the quality and consistency of the Crave brand.