How much did Crave spend on advertising in 2023?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
g the direct write-off method is not materially different from the results that would have been obtained under the allowance method. No write-offs were made in the reporting period.
Advertising
Source: Item 23 — RECEIPTS (FDD pages 63–253)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, the company spent $99,102 on advertising in 2023. This figure reflects Crave's total advertising expenses for that year. The FDD also notes that advertising costs are expensed as they are incurred.
For a prospective franchisee, this information provides insight into Crave's historical investment in advertising. It's important to consider this amount in relation to the overall marketing strategy and the potential impact on brand awareness and customer acquisition. Franchisees should also inquire about Crave's advertising plans for the coming years and how these plans might affect their individual franchise locations.
In addition to the brand's advertising, franchisees are also required to spend 1% of gross sales on local marketing. This local marketing requirement ensures that franchisees are actively promoting their individual locations within their designated territory. Franchisees must submit advertising expenditure reports to Crave, detailing their local marketing efforts and expenses. This dual approach to advertising, with both franchisor-led and franchisee-led initiatives, is common in franchising to balance brand consistency with local market needs.