How much must I pay for the grand opening marketing campaign for a Crave Restaurant?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
able under any circumstances.
Grand Opening Marketing: You must pay us $5,000 if you are opening a Restaurant or $2,500 if you are starting a Food Truck business, for a grand opening marketing campaign that we will conduct on your behalf around the opening of your Franchised Busines
Source: Item 5 — INITIAL FEES (FDD pages 11–12)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, if you are opening a Crave Restaurant, you must pay Crave $5,000 for a grand opening marketing campaign. This campaign will be conducted by Crave on your behalf around the time your restaurant opens. The campaign typically occurs during the first 90 days of operation, but Crave may designate a different time period. This fee is non-refundable.
This grand opening marketing fee is a mandatory expense for all new Crave Restaurant franchisees. It is important to factor this cost into your initial investment calculations. The marketing campaign is intended to create awareness and generate initial business for your new location.
Crave also requires franchisees to participate in a Brand Development Fund, contributing 2% of gross sales. This fund supports ongoing advertising and promotion for the Crave brand. While the $5,000 grand opening marketing fee is a one-time payment, the Brand Development Fund contributions are ongoing. Prospective franchisees should understand both of these marketing-related financial obligations.