What is the monthly fee range for the AXcitement App Subscription for a Crave franchise, and under what condition is this subscription required?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
required to have the Menu Board. |
| (1) | (2) | (3) | (4) |
|---|---|---|---|
| Fees (1) | Amount | Due Date | Remarks |
| PourMyBeer Support Fee | $250 to $270 | Monthly | Payable to PourMyBeer for the support and maintenance services related to the beer wall in your Restaurant. This subscription is required only if you decide to purchase a beer wall. |
| Booking Software for Axe Throwing | $44.95 | Monthly | Payable to the software supplier, Axebooker. If you choose to offer axe throwing lanes, you must purchase a subscription to use this software. |
| AXcitement App Subscription | $100 to $250 | Monthly | Payable to the software supplier. If you choose to offer axe throwing lanes, you must purchase a |
Source: Item 6 — OTHER FEES (FDD pages 12–19)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, franchisees can expect to pay between $100 and $250 monthly for the AXcitement App Subscription. This fee is payable to the software supplier.
The AXcitement App Subscription is not a mandatory fee for all Crave franchisees. It is only required if the franchisee chooses to offer axe throwing lanes as part of their Crave business. This subscription ensures that franchisees who offer axe throwing have the necessary software to manage bookings and operations for that specific service.
Prospective Crave franchisees should consider whether they plan to incorporate axe throwing lanes into their business model, as this decision will impact their monthly expenses. If axe throwing is offered, budgeting for the AXcitement App Subscription is essential. Franchisees should also confirm with Crave-approved suppliers to verify the most current fee, as these costs are subject to change.