What is the mark specifically mentioned as identifying the Crave system?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
WHEREAS, the System is identified by means of certain trade names, service marks, trademarks, logos, emblems and indicia of origin, including, but not limited to, the mark "Crave" and such other trade names, service marks, and trademarks as are now designated (and may hereafter be designated by us in writing) for use in connection with the System (hereinafter referred to as "Marks", "Proprietary Marks");
Source: Item 23 — RECEIPTS (FDD pages 63–253)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, the mark "Crave" is specifically mentioned as one of the trade names, service marks, trademarks, logos, emblems, and indicia of origin that identifies the Crave system. The FDD also indicates that there may be other trade names, service marks, and trademarks designated by Crave in writing for use in connection with the system.
This means that Crave franchisees are granted the right to use the "Crave" mark, along with any other designated marks, to identify their franchised business as part of the Crave system. However, this right is subject to certain limitations and conditions outlined in the franchise agreement. For example, franchisees must operate and advertise the franchised business only under the name "Crave" without prefix or suffix, unless otherwise authorized or required by Crave.
Furthermore, franchisees are required to identify themselves as the independent owner of the franchised business in conjunction with any use of the marks. They are also prohibited from using the marks to incur any obligation or indebtedness on Crave's behalf. Upon termination of the franchise agreement, franchisees must immediately cease using the "Crave" mark and any other marks associated with the system.