Does Crave make any representations about the past financial performance of company-owned outlets?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
We do not make any representations about a franchisee's future financial performance or the past financial performance of company-owned or franchised outlets. We also do not authorize our employees or representatives to make any such representations either orally or in writing. If you are purchasing an existing outlet, however, we may provide you with the actual records of that outlet. If you receive any other financial performance information or projections of your future income, you should report it to the franchisor's management by contacting Samantha Rincione at 159 N. Wolcott St. Suite 133 Casper, WY 82601, and (516)316-7420, the Federal Trade Commission, and the appropriate state regulatory agencies.
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 56–57)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, Crave does not make any representations about a franchisee's future financial performance or the past financial performance of company-owned or franchised outlets. Crave also does not authorize its employees or representatives to make any such representations either orally or in writing.
This means that Crave is not providing any specific data or projections regarding how much money a new franchisee could potentially earn or how existing locations have performed financially. This is a common practice among franchisors, as future financial performance can be influenced by many factors, such as location, management skills, and local market conditions.
However, if a prospective franchisee is purchasing an existing Crave outlet, Crave may provide the actual records of that specific outlet. The FDD advises that if a prospective franchisee receives any other financial performance information or projections of future income, they should report it to Crave's management, the Federal Trade Commission, and the appropriate state regulatory agencies. This is to protect potential franchisees from misleading or unsubstantiated claims.
Prospective franchisees should conduct their own independent research and due diligence, including consulting with financial advisors and other franchisees, to assess the potential financial viability of a Crave franchise.