What items must a Crave franchisee obtain from approved suppliers?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
if the sample fails to conform to our specifications.
You must obtain all food and beverage items, ingredients, supplies, materials, fixtures, furnishings, equipment (including point-of-sale system and the associated hardware and software, and communication systems), and other products used or offered for sale at the Franchised Business solely from suppliers who demonstrate, to our continuing reasonable satisfaction, the ability to meet our then-current standards or in accordance with our standards and specifications. A complete list of our approved products and suppliers will be included in the Manual and is subject to change over time. We will provide you notice in the Manual or otherwise in writing (such as via email) of any changes to the lists of approved products and approved suppliers.
If you choose to install a self-serve beer tap wall, our sole approved supplier for the required selfserve beer tap wall equipment and installation services and for the support and maintenance of the beer wall in your Restaurant is PourMyBeer based in Chicago, Illinois. If you choose to install a self-serve beer tap wall, you must purchase all non-beer tap wall equipment, and all furniture and small wares from our designated supplier for these products, Burkett Restaurant Equipment & Supplies in Perrysburg, Ohio. You must also purchase or lease the eight-valve legacy system (bag-in-box) soda dispensing machine from The Coca-Cola Company, and it must include the dispenser for Gold Peak Tea. Food Truck businesses are not required to have a soda dispensing machine. If you choose to install a self-serve beer tap wall, you must use the Untappd App, through the designated supplier Untappd, in operating your Restaurant in order to update the tap beers on the beer wall and to communicate with the local beer community. Use of this app is not required for Food Truck or Express Restaurant businesses. All furniture must be purchased through East Coast Chair and Barstool in Mercer, PA.
You must use the Clover point-of-sale system, including all associated hardware and software, and Clover Network, Inc. in Sunnyvale, California, is our designated supplier for this system and for the Abreeze Reporting App. You must also participate in our Crave Loyalty Program and offer digital ordering and mobile services through our mobile application and self-order kiosks (kiosks in Restaurants only), and you must use our designated Applova App. The fees for this program and these services are also paid to Clover Network, Inc. If you choose to install Axe Throwing lanes, you must use Axebooker as your booking software for Axe Throwing.
You must use Provost Construction located in Norfolk, VA as your General Contractor. You must use Ni Design in Farmington, CT as your architect.
You must purchase or lease your Food Truck from our designated supplier, Master Chef Mobile Kitchens located in Hicksville, New York. Imperial Dade is the designated supplier of our logo'd paper products. None of our officers has an ownership interest in any of the above-named suppliers.
If you wish to purchase, lease or use any products that we have not previously approved, or purchase or lease from a supplier we have not previously approved, you must submit a written request for approval or you must request the supplier to do so. You must pay our then-current evaluation fee for each product or supplier you request to have approved, and you must reimburse our reasonable costs related to our testing and inspection. We must approve any product or supplier in writing before you make any purchases of that product or from that supplier.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 26–30)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, franchisees are required to purchase a variety of items from approved or designated suppliers. These include all food and beverage items, ingredients, supplies, materials, fixtures, furnishings, and equipment, including the point-of-sale (POS) system and associated hardware and software. The FDD specifies that these items must meet Crave's standards and specifications. A complete list of approved products and suppliers is included in the Confidential Operations Manual and is subject to change, with franchisees receiving written notice of any updates.
For franchisees choosing to install a self-serve beer tap wall, specific suppliers are mandated. The self-serve beer tap wall equipment and installation services must be sourced from PourMyBeer in Chicago, Illinois. Non-beer tap wall equipment, furniture, and small wares must be purchased from Burkett Restaurant Equipment & Supplies in Perrysburg, Ohio. Additionally, the eight-valve legacy system (bag-in-box) soda dispensing machine, including the dispenser for Gold Peak Tea, must be obtained from The Coca-Cola Company. The Untappd App, through the designated supplier Untappd, is required for updating tap beers and communicating with the local beer community for those with the beer wall, though this is not required for Food Truck or Express Restaurant businesses. All furniture must be purchased through East Coast Chair and Barstool in Mercer, PA.
Furthermore, the Food Truck itself must be purchased or leased from Master Chef Mobile Kitchens located in Hicksville, New York. Logo'd paper products must be sourced from Imperial Dade. The Clover point-of-sale system, including hardware, software, and the Abreeze Reporting App, must be obtained from Clover Network, Inc. in Sunnyvale, California. Franchisees must also participate in the Crave Loyalty Program and offer digital ordering and mobile services through the designated Applova App, with fees paid to Clover Network, Inc. If installing Axe Throwing lanes, Axebooker must be used as the booking software. Provost Construction in Norfolk, VA must be used as the General Contractor and Ni Design in Farmington, CT must be used as the architect.
Crave estimates that purchases from approved suppliers or those conforming to their specifications will constitute approximately 68% to 78% of the franchisee's total initial purchases and about 50% of total purchases during ongoing operations. Franchisees are required to seek approval for any products or suppliers not already approved, potentially incurring evaluation fees and costs for testing and inspection. Crave retains the right to inspect supplier facilities and revoke approval if standards are not maintained, ensuring quality and uniformity throughout the franchise system.