Exhibit E to the Crave Franchise Disclosure Document

TABLE OF CONTENTS OF CONFIDENTIAL OPERATIONS MANUAL- RESTAURANT

TOPICS:

• Vocabulary/Frequently Used Terms (Page 6)
• Customer Service Standards (Page 7)
• C.R.A.V.E Principles (Page 8)
• Brand Standards (Pages 9-11)
  • Overview of Standards and Examples
  • Violation Notice
• Introduction to Clover (Pages 12-13)
  • Clocking in/out
  • Refunds
  • Ringing Sales
  • o Discounts
• Applova (Mobile App) (Pages 14-15)
  • How the Mobile App/Webstore works.
  • o Loyalty Program/Rewards
  • How to Receive Online Orders/Order Ahead
  • Delivery (If delivering in-house)
• Curbside Pick-up & Delivery (Page 16)
• Introduction to Beer Wall (Pages 17-20)
  • o Go Over Functions of Beer Wall
  • Tapologist Position
  • How to use Beer POS System- Open & Close Tabs, transfer to Clover
• Practice Ringing Sales
  • Practice Ringing Customers Orders & using situational cards to go through different scenarios.
• Review Checklist Binders (Pages 21-28)
  • FOH & BOH Responsibilities
  • Opening & Closing Checklists
  • Temperature Logs
  • Waste Log
  • o Nutritional Information Binder
  • o Deep Cleaning List
  • o Restroom Checklist

• 7.5.3 To maintain in sufficient supply and to use and sell at all times only such food and beverage items, ingredients, other products, materials, merchandise, supplies and paper goods that conform to our standards and specifications; to prepare all menu items in accordance with our recipes and procedures for preparation contained in the Manual or other written directives, including, but not limited to, the prescribed measurements of ingredients; and to refrain from deviating from our standards and specifications by the use or offer of non-conforming items or differing amounts of any items, without our prior written consent.

• 7.5.5 To purchase or lease and install, at your expense, all fixtures, furnishings, equipment (including point-of-sale and computer hardware and software systems), décor items, signs, delivery vehicles, and related items as we may reasonably direct from time to time in the Manual or otherwise in writing; and to refrain from installing or permitting to be installed on or about the Franchised

5.4 Confidential Operations Manual

We will provide, on loan, our Confidential Operations Manual and such other manuals and written materials as we shall have developed for use in the Franchised Business (as the same may be revised by us from time to time, the "Manual"), as more fully described in Section 10.1. The Manual may, in our discretion, be provided electronically or via an intranet website for all Crave businesses in the System.

• 7.5.8 To install and maintain equipment and a telecommunications line in accordance with our specifications to permit us to access and retrieve by telecommunication any information stored on a point-of-sale system (or other computer hardware and software) you are required to utilize at the Franchised Business as specified in the Manual, thereby permitting us to inspect and monitor electronically information concerning your Franchised Business, Gross Sales and such other information as may be contained or stored in such equipment and software.

• 7.5.11 To sell or otherwise issue gift cards or certificates (together "Gift Cards") that have been prepared utilizing the standard form of Gift Card provided or designated by us, and only in the manner specified by us in the Manual or otherwise in writing, and pay any fees required in relation to implementing and maintaining the Gift Card program.

You shall fully honor all Gift Cards that are in the form provided or approved by us regardless of whether a Gift Card was issued by you or another Crave business.

You shall sell, issue, and redeem (without any offset against any Royalty Fees) Gift Cards in accordance with procedures and policies specified by us in the Manual or otherwise in writing, including those relating to procedures by which you shall request reimbursement for Gift Cards issued by other Crave businesses and for making timely payment to us, other operators of Crave businesses, or a third-party service provider for

7.7 Advertising and Promotional Materials

You shall require all advertising and promotional materials, signs, decorations, paper goods (including menus and all forms and stationery used in the Franchised Business), and other items which may be designated by us to bear the Marks in the form, color, location and manner prescribed by us, including, without limitation, notations about the ownership of the Marks.

Source: Item 9 — FRANCHISEE'S OBLIGATIONS (FDD pages 30–31)