What is the initial franchise fee for establishing a single Crave Restaurant?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
span id="page-10-2">Franchise Agreement: You must pay us an initial franchise fee of $45,000 for the right to establish a single Crave Restaurant under a Franchise Agreement. If you are purchasing your second or third Restaurant, the initial franchise fee will be reduced to $40,000. If you are purchasing your fourth or later Restaurant, the initial franchise fee will be reduced to $35,000.
You must pay us an initial franchise fee of $30,000 for the right to establish a single Crave Food Truck business under a Franchise Agreement. If you already own and operate a Crave Restaurant and desire to own and operate a Food Truck business, the initial franchise fee for the Food Truck will be reduced to $20,000.
From time to time, we may offer special incentive programs as part of our franchise development activities. We currently offer an incentive program where we will discount the initial franchise fee by $5,000 to veterans and active-duty military personnel for the first Franchised Business purchased. We have the right to offer, modify or withdraw any incentive program without notice to you.
Source: Item 5 — INITIAL FEES (FDD pages 11–12)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, the initial franchise fee for establishing a single Crave Restaurant is $45,000. This fee grants the franchisee the right to establish and operate a Crave Restaurant under the terms of the Franchise Agreement. The initial franchise fee is imposed uniformly on all franchisees and is not refundable under any circumstances.
Notably, the initial franchise fee may be reduced under certain conditions. If a franchisee is purchasing their second or third restaurant, the initial franchise fee is reduced to $40,000. For franchisees purchasing their fourth or later restaurant, the fee is further reduced to $35,000. Crave also offers incentive programs, such as a $5,000 discount on the initial franchise fee for veterans and active-duty military personnel for their first franchise.
In addition to the initial franchise fee, new Crave Restaurant franchisees must also pay $5,000 for a grand opening marketing campaign that Crave will conduct on their behalf. This fee is also non-refundable. These fees do not include other potential costs for opening a Crave Restaurant, such as real estate, equipment, and initial inventory.