What is included in the definition of 'Telephone Listings' for a Crave franchise?

According to Crave's 2025 Franchise Disclosure Document, "Telephone Listings" encompass telephone numbers and various directory listings related to the franchised business or the Crave brand. Specifically, this includes regular, classified, internet page, and other telephone directory listings. This definition is important for prospective franchisees because it clarifies what assets Crave expects them to manage and potentially transfer back to the company under certain conditions.

Upon termination of the Franchise Agreement or at Crave's periodic request, the franchisee is obligated to transfer all rights and interests in these "Telephone Listings" to Crave. This transfer involves directing all telephone companies, directory publishers, and listing agencies to execute the necessary documents to effect the transfer. If Crave does not wish to accept these listings, the franchisee must terminate them or take other actions as directed by Crave.

Crave retains significant control over these listings. The franchisee grants Crave power of attorney to take any action and execute any documents necessary to accomplish the transfer of these assets. This power of attorney is irrevocable until the franchisee fulfills all obligations under the Franchise Agreement and related agreements. This ensures that Crave can maintain consistent branding and customer reach even after a franchise agreement ends.