If a Crave franchisee does not have an Accepted Location at the signing of the Franchise Agreement, what do they receive instead?

According to Crave's 2025 Franchise Disclosure Document, if a franchisee does not have an "Accepted Location" specified in their Franchise Agreement at the time of signing, they will receive a non-exclusive site search area. This site search area will be listed in Attachment 1 of the Franchise Agreement.

This means that instead of a confirmed location and designated territory, the franchisee gets the right to search for a suitable location within a defined area. However, this search area is non-exclusive, so Crave can still establish other restaurants or grant franchises to others within that area. This differs from the standard practice where a franchisee typically receives a protected territory upon signing the agreement, contingent on securing an approved location.

Prospective Crave franchisees should carefully review Attachment 1 of the Franchise Agreement to understand the scope and limitations of the non-exclusive site search area. They should also inquire about Crave's criteria for approving locations to ensure they can find a site that meets the franchisor's requirements. Understanding the dynamics of the site search area is crucial for assessing the potential for competition and the overall viability of the franchise.