What happens to the ownership of the signs used at the Crave Franchised Business upon termination or expiration of the Franchise Agreement?

According to Crave's 2025 Franchise Disclosure Document, upon the termination or expiration of the Franchise Agreement, the franchisee loses all rights and interest in the signs used at the Franchised Business. Crave retains full ownership of the signage. This transfer of ownership is acknowledged by the franchisee upon execution of the agreement, signifying their understanding and consent to relinquish any claim to the signs under these circumstances. This is part of the consideration for the rights granted to the franchisee during the term of the agreement.

This provision ensures that Crave maintains brand consistency and control over its image. By owning the signs, Crave can ensure that its branding is uniform across all locations, even after a franchise agreement ends. This prevents a former franchisee from continuing to use Crave's branding to operate a similar business, which could confuse customers and damage the brand's reputation.

For a prospective Crave franchisee, this means that the investment in signage does not translate into an asset that can be sold or retained after the franchise term. The franchisee should factor this into their financial planning and understand that the signs are essentially on loan from Crave for the duration of the agreement. This is a fairly standard practice in franchising, as franchisors typically want to maintain strict control over their brand identity.