When is the grand opening marketing fee due for a Crave Express Restaurant?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
ged | Attorney, | | (10) | | | | Accountant |
| (1) | (2) | (3) | (4) | (5) |
|---|---|---|---|---|
| Type of Expenditure | Amount | Method of Payment | When Due | To Whom Payment is to be Made |
| Insurance – 1 (11) Month | $1,000 to $3000 | As arranged | As arranged | Insurance Companies |
| Initial Inventory | $5000-$8000 | As arranged | As arranged | Suppliers |
| Food & Other | ||||
| (12) | ||||
| Items | ||||
| Training Expenses | $500 to $1,500 | As arranged | As arranged | Airline, Hotel, |
| (13) | Restaurant, etc. | |||
| Grand Opening | $5,000 | As arranged | When Premises | Us upon lease |
| Marketing (14) | Lease Signed | signing | ||
| Additional Funds – | $15,000 to $30,000 | As arranged | As arranged | You Determine |
| 3 Months (16) |
Source: Item 7 — ESTIMATED INITIAL INVESTMENT (FDD pages 19–26)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, the grand opening marketing fee for an Express Restaurant is $5,000. This fee is due when the premises lease is signed and is to be paid to Crave.
This means that before a Crave Express Restaurant franchisee can begin operations, they must allocate $5,000 for the grand opening marketing campaign. This payment is triggered by the signing of the lease, so it's one of the initial costs to consider when securing a location.
It is important to note that Crave will manage the grand opening marketing campaign, utilizing the $5,000 paid by the franchisee. This campaign is set to occur within the first 90 days of operation, although Crave reserves the right to adjust the timing. This arrangement is fairly typical in franchising, where the franchisor takes responsibility for the initial marketing push to ensure brand consistency and maximize impact.