What is the Crave franchisee's responsibility regarding the submission of other information before an on-site evaluation?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
Before you lease or purchase the site for the Restaurant, you must locate a site that satisfies our site selection guidelines. If we deem it necessary, we will conduct one on-site evaluation, but before we conduct the evaluation you must submit to us in the form we specify a description of the site, including evidence that the site satisfies our site selection guidelines, together with other information and materials that we may reasonably require, including a letter of intent or other evidence that confirms your favorable prospects for obtaining the site.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 32–42)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, if Crave deems it necessary to conduct an on-site evaluation of a potential restaurant location, the franchisee must first submit specific information. This includes a description of the site, evidence that the site meets Crave's site selection guidelines, and any other information and materials that Crave may reasonably require. The franchisee must also provide a letter of intent or other evidence confirming favorable prospects for obtaining the site.
This requirement ensures that Crave has sufficient information to assess the suitability of the proposed location before committing resources to an on-site evaluation. By requiring franchisees to gather and submit this information, Crave maintains control over site selection, which is crucial for maintaining brand consistency and maximizing the potential for success.
For a prospective Crave franchisee, this means that thorough due diligence in site selection is essential. Franchisees should carefully review Crave's site selection guidelines and gather all necessary documentation to support their proposed location. Failure to provide the required information or to demonstrate that the site meets Crave's criteria could delay the approval process or even result in the rejection of the site. Franchisees should also be prepared to cover all costs associated with locating, obtaining, and developing the site.