What is the Crave franchisee's responsibility regarding the submission of a description of the site before an on-site evaluation for a Crave Restaurant?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
Before you lease or purchase the site for the Restaurant, you must locate a site that satisfies our site selection guidelines. If we deem it necessary, we will conduct one on-site evaluation, but before we conduct the evaluation you must submit to us in the form we specify a description of the site, including evidence that the site satisfies our site selection guidelines, together with other information and materials that we may reasonably require, including a letter of intent or other evidence that confirms your favorable prospects for obtaining the site.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 32–42)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, a prospective franchisee is responsible for submitting a detailed description of their proposed restaurant site before Crave conducts an on-site evaluation, should Crave deem one necessary. This description must be in a format specified by Crave and include evidence that the site meets Crave's site selection guidelines. Additionally, the franchisee must provide any other information and materials that Crave reasonably requires. This includes a letter of intent or other confirmation of favorable prospects for obtaining the site.
This requirement ensures that Crave can efficiently assess the suitability of the proposed site based on its established criteria. By requiring the franchisee to compile and submit this information, Crave shifts the initial burden of due diligence to the franchisee. This allows Crave to focus its resources on evaluating sites that already appear promising based on the provided documentation.
The franchisee must locate a site and submit all required information to Crave for review no later than 90 days after signing the Franchise Agreement. Crave then has 30 days to approve or decline the proposed site. Failure to obtain specific approval within this timeframe results in the site being deemed not approved. This timeline underscores the importance of franchisees promptly identifying and documenting potential sites to maintain progress toward opening their Crave restaurant.