Are Crave franchisees required to use the Abr system?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
providing you with any upgrades, updates, or maintenance for your point-of-sale or computer system.
You must participate in our Crave Loyalty Program and offer digital ordering and mobile services through our mobile application and self-order kiosks (kiosks in Restaurants only), and you must pay our designated supplier, Clover Network, Inc., for this program and these services. This program and the services will cost between $90 and $105 per month.
ITEM 12 TERRITORY
Franchise Agreement: Your Franchise Agreement will specify the site that will be the "Accepted Location" for your Restaurant. Your Franchise Agreement will also specify a designated territory for the Restaurant. The "Designated Territory" will be a five-mile radius around the Accepted Location, except that if your Accepted Location is a Non-Traditional Site (as described below), you will not receive a Designated Territory. In addition, because we have the right to establish Restaurants at Non-Traditional Sites, or to operate Food Trucks at Non-Traditional Sites (which may be within your Designated Territory), your Designated Territory is not exclusive to you.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 32–42)
What This Means (2025 FDD)
Based on the 2025 Crave Franchise Disclosure Document, there is no mention of an "Abr" system. However, Crave franchisees are required to participate in the Crave Loyalty Program and offer digital ordering and mobile services through Crave's mobile application and self-order kiosks (kiosks in Restaurants only).
Franchisees must use Clover Network, Inc. as the designated supplier for the loyalty program and related services. The cost for this program and these services is between $90 and $105 per month.
Crave franchisees must also purchase a maintenance contract for their computer system. The anticipated cost is $75 per month for the computer hardware and $35 to $50 per month for the software. Franchisees are also responsible for the costs of any software upgrades or updates to the computer system during the term of the Franchise Agreement, as required by Crave.