What is the Crave franchisee seeking by entering into the agreement?

According to Crave's 2025 Franchise Disclosure Document, a franchisee enters into a franchise agreement with Crave to operate a Crave business. This agreement allows the franchisee to conduct internet-based advertising, maintain social media and software accounts, and use telephone listings linked to the Crave brand. The franchisor requires the franchisee to agree to and comply with all terms and provisions of the Franchise Agreement.

This arrangement enables the franchisee to leverage Crave's established brand and system for their business operations. By gaining the rights to use Crave's trademarks, proprietary products, services, promotions, and methods, the franchisee can establish and operate a Crave restaurant according to the franchisor's system. The franchisee benefits from the franchisor's expertise and brand recognition, while adhering to the franchisor's standards and guidelines.

The agreement also addresses the franchisee's use of electronic advertising and telephone listings related to the franchised business. The franchisee may acquire rights to domain names, social media accounts, software accounts, and telephone numbers associated with the Crave brand. Upon termination of the Franchise Agreement, the franchisee must transfer these assets back to the franchisor, ensuring that the brand's online presence and customer communication channels remain under the franchisor's control.