What must a Crave franchisee do regarding branded social media pages provided by the franchisor?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
You are not permitted to promote your Franchised Business or use any of the Proprietary Marks in any manner or maintain any business profile on Facebook, Twitter, X, LinkedIn, Instagram, TikTok, YouTube or any other social media and/or networking site without our prior written approval. We will control all social media initiatives. You must comply with our System standards regarding the use of social media in your Franchised Business' operation, including prohibitions on your and the Franchised Business' employees posting or blogging comments about the Franchised Business or the System, other than on a website established or authorized by us ("social media" includes personal blogs, common social networks, professional networks, live-blogging tools, virtual worlds, file, audio and video-sharing sites, and other similar social networking or media sites or tools). We will provide access to branded social media pages/handles/assets, and you must update these regularly. We reserve the right to conduct collective/national campaigns via local social media on your behalf.
Source: Item 23 — RECEIPTS (FDD pages 63–253)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, franchisees must regularly update the branded social media pages, handles, and assets provided by Crave. Crave maintains control over all social media initiatives and reserves the right to conduct collective or national campaigns via local social media on behalf of the franchisee.
Crave franchisees are not allowed to promote their franchised business or use any of Crave's proprietary marks on social media without prior written approval from Crave. Franchisees must adhere to Crave's system standards for social media use, which includes restrictions on franchisees and their employees posting or blogging comments about the franchised business or the Crave system, except on websites established or authorized by Crave.
Crave retains sole ownership of the copyrights to all material on any website it establishes and maintains, including any material franchisees provide for their "click through" subpage. Franchisees cannot maintain their own website or advertise on the internet in connection with their franchised business without Crave's permission. They also cannot establish any website or URL that incorporates the "Crave" name or similar names without approval.