Must a Crave franchisee honor all Crave gift cards, even if not issued by their location?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
You shall fully honor all Gift Cards that are in the form provided or approved by us regardless of whether a Gift Card was issued by you or another Crave business.
You shall sell, issue, and redeem (without any offset against any Royalty Fees) Gift Cards in accordance with procedures and policies specified by us in the Manual or otherwise in writing, including those relating to procedures by which you shall request reimbursement for Gift Cards issued by other Crave businesses and for making timely payment to us, other operators of Crave businesses, or a third-party service provider for
Gift Cards issued from the Franchised Business that are honored by us or other Crave business operators. We reserve the right to alter the terms and conditions of any gift card or loyalty programs, including reserving the right to apply changes retroactively to benefits already accrued under such programs.
Source: Item 23 — RECEIPTS (FDD pages 63–253)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, franchisees are required to honor all gift cards that adhere to Crave's approved format, regardless of which Crave location originally issued the gift card. This means a franchisee must accept a Crave gift card even if it was purchased at a different franchise location.
Crave franchisees are also obligated to sell, issue, and redeem gift cards according to the procedures and policies outlined in the manual or in writing by Crave. This includes requesting reimbursement for gift cards that were issued by other Crave businesses and making timely payments to Crave, other operators, or a third-party service provider for gift cards that the franchisee's location issued but were honored elsewhere.
Crave retains the right to modify the terms and conditions of its gift card and loyalty programs, even retroactively, which could affect the benefits already accrued under such programs. This policy ensures uniformity and consistency in the gift card program across all Crave locations, but it also places a responsibility on the franchisee to stay updated with any changes to the gift card policies and procedures to avoid any discrepancies or customer dissatisfaction.