Is a Crave franchisee allowed to directly solicit customers outside of their Designated Territory?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
You may sell our menu items to customers who live anywhere but who choose to dine at or from your Restaurant or Food Truck. You may not engage in any promotional activities or sell products or services, whether directly or indirectly, through or on the internet, the world wide web, or any other similar proprietary or common carrier electronic delivery system; through catalogs or other mail order devices sent or directed to customers or prospective customers located anywhere; or by telecopy or other telephonic or electronic communications, including toll-free numbers, directed to or received from customers or prospective customers located anywhere. While you may place advertisements in printed media and on television and radio that are targeted to customers and prospective customers located within your Designated Territory, you will not be deemed to be in violation of the Franchise Agreement if those advertisements, because of the natural circulation of the printed media or reach of television and radio, are viewed by prospective customers outside of your Designated Territory. You may not directly solicit customers outside of your Designated Territory.
Source: Item 12 — TERRITORY (FDD pages 42–46)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, a franchisee is not allowed to directly solicit customers outside of their Designated Territory. However, franchisees can sell to customers who live anywhere if those customers choose to dine at or order from their Crave Restaurant or Food Truck.
The FDD specifies that franchisees cannot engage in promotional activities or sell products or services through the internet, world wide web, catalogs, mail order, or electronic communications directed to customers outside their Designated Territory. While franchisees can place advertisements in printed media, television, and radio targeted to customers within their Designated Territory, it's not a violation if those advertisements are viewed by prospective customers outside of the territory due to the natural reach of those media.
This policy ensures that Crave franchisees primarily focus their marketing and sales efforts within their designated area, while still allowing them to serve customers who choose to visit their location regardless of where they reside. This also protects the territories of other franchisees and Crave's other channels of distribution.