For a Crave franchise, what is the Grand Opening Marketing expenditure amount?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
with any of such obligations, except for delay caused by a force majeure event as described in Section 17.1.3(e), we shall have the right to prohibit you from commencing business. If you are unab
Source: Item 23 — RECEIPTS (FDD pages 63–253)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, the initial Franchise Agreement requires a Grand Opening Marketing expenditure of $5,000. However, the FDD includes an addendum that modifies this amount.
Specifically, the addendum states that the original "Five Thousand Dollars ($5,000)" expenditure is replaced with "Two Thousand Five Hundred Dollars ($2,500)". Therefore, the Grand Opening Marketing expenditure is reduced to $2,500.
This means a prospective Crave franchisee will be required to pay Crave $2,500 for a grand opening marketing campaign to promote the opening of their franchise. This campaign will typically occur within the first 90 days of opening, and includes giveaways and other promotions as determined by Crave.