What is the Crave Franchise Agreement section number that discusses designating the maximum prices you may charge?

According to Crave's 2025 Franchise Disclosure Document, Section 7.13 of the Franchise Agreement addresses the brand's right to designate maximum prices franchisees may charge, as permitted by applicable law.

This section indicates that Crave retains the authority to set the highest prices a franchisee can charge for their products or services. However, the FDD also clarifies that this designation of maximum pricing does not guarantee any specific level of sales or profitability for the franchisee.

As a prospective franchisee, it is important to understand the implications of this pricing control. While it might help maintain brand consistency and prevent price gouging, it could also limit your ability to respond to local market conditions or adjust prices to maximize profits. It would be prudent to discuss Crave's pricing strategy and how it is applied in practice with existing franchisees to fully understand its potential impact on your business.