Are Crave Food Truck or Express Restaurant businesses required to use the Untappd App?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
If you choose to install a self-serve beer tap wall, you must use the Untappd App, through the designated supplier Untappd, in operating your Restaurant in order to update the tap beers on the beer wall and to communicate with the local beer community. Use of this app is not required for Food Truck or Express Restaurant businesses.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 26–30)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, Food Truck and Express Restaurant businesses are not required to use the Untappd App. The use of the Untappd App is only mandatory for restaurant locations that choose to install a self-serve beer tap wall.
If a Crave restaurant franchisee decides to install a self-serve beer tap wall, they must use the Untappd App to update the tap beers on the beer wall and communicate with the local beer community. This requirement is tied specifically to the operation of the self-serve beer tap wall feature within a restaurant setting.
For Food Truck and Express Restaurant franchisees, this means they have the option to avoid the Untappd App altogether, which could simplify operations and reduce potential technology-related costs or training. This distinction allows for flexibility in the business model, catering to different preferences and operational scales among Crave franchisees.