Are Crave Food Truck businesses required to have a soda dispensing machine?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
If you choose to install a self-serve beer tap wall, our sole approved supplier for the required selfserve beer tap wall equipment and installation services and for the support and maintenance of the beer wall in your Restaurant is PourMyBeer based in Chicago, Illinois. If you choose to install a self-serve beer tap wall, you must purchase all non-beer tap wall equipment, and all furniture and small wares from our designated supplier for these products, Burkett Restaurant Equipment & Supplies in Perrysburg, Ohio. You must also purchase or lease the eight-valve legacy system (bag-in-box) soda dispensing machine from The Coca-Cola Company, and it must include the dispenser for Gold Peak Tea. Food Truck businesses are not required to have a soda dispensing machine.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 26–30)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, Food Truck businesses are not required to have a soda dispensing machine. However, if a franchisee chooses to install a self-serve beer tap wall in a Crave Restaurant, they must purchase or lease the eight-valve legacy system (bag-in-box) soda dispensing machine from The Coca-Cola Company, which must include a dispenser for Gold Peak Tea.
This distinction highlights a difference in requirements between Crave's restaurant and food truck franchise models. While restaurants with a self-serve beer tap wall must offer Coca-Cola products via a specific dispensing system, food trucks have no such obligation. This could be due to space limitations, target market differences, or varying operational models between the two franchise types.
Prospective Crave franchisees should consider these equipment requirements when evaluating the costs and operational logistics of each franchise model. Food truck operators may have more flexibility in choosing beverage offerings, while restaurant owners with a beer tap wall will need to factor in the cost and maintenance of the specified Coca-Cola dispensing machine. It is important to note that Crave may modify these requirements in the future, so franchisees should stay informed of any changes communicated in the Manual or in writing.