Are Crave Food Truck businesses required to offer beer and alcohol?

According to Crave's 2025 Franchise Disclosure Document, Food Truck businesses are not required to offer beer and alcohol. The document specifies that Food Truck businesses will not offer beer and alcohol, and therefore, will not incur expenses related to alcohol inventory. This is in contrast to Crave Restaurants, which may offer beer and wine unless prohibited by local law.

This distinction has a significant impact on the initial investment for a Crave franchise. The estimated initial investment for a Food Truck includes expenses such as the initial franchise fee of $30,000, truck and equipment costs ranging from $225,000 to $285,000, signage costs from $0 to $250, and initial inventory costs between $2,000 and $5,000 for food and other items. These figures do not include the costs associated with obtaining a beer and wine license, which for a Restaurant can range from under $2,000 to over $100,000 depending on the location and jurisdiction.

For a prospective franchisee, this means that operating a Crave Food Truck simplifies the business model by eliminating the complexities and costs associated with alcohol sales. This includes avoiding the need to obtain and maintain a liquor license, manage alcohol inventory, and comply with alcohol-related regulations. The absence of alcohol sales may also reduce the potential for certain liabilities and risks associated with serving alcohol. However, it also means that Food Trucks may miss out on potential revenue from alcohol sales that Restaurants can generate.