Where can I find information on the C.R.A.V.E Principles for the Crave franchise?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
Exhibit E to the Crave Franchise Disclosure Document
TABLE OF CONTENTS OF CONFIDENTIAL OPERATIONS MANUAL- RESTAURANT
TOPICS:
- Vocabulary/Frequently Used Terms (Page 6)
- Customer Service Standards (Page 7)
- C.R.A.V.E Principles (Page 8)
- Brand Standards (Pages 9-11)
- Overview of Standards and Examples
- Violation Notice
- Introduction to Clover (Pages 12-13)
- Clocking in/out
- Refunds
- Ringing Sales
- o Discounts
- Applova (Mobile App) (Pages 14-15)
- How the Mobile App/Webstore works.
- o Loyalty Program/Rewards
- How to Receive Online Orders/Order Ahead
- Delivery (If delivering in-house)
- Curbside Pick-up & Delivery (Page 16)
- Introduction to Beer Wall (Pages 17-20)
- o Go Over Functions of Beer Wall
- Tapologist Position
- How to use Beer POS System- Open & Close Tabs, transfer to Clover
- Practice Ringing Sales
- Practice Ringing Customers Orders & using situational cards to go through different scenarios.
- Review Checklist Binders (Pages 21-28)
- FOH & BOH Responsibilities
- Opening & Closing Checklists
- Temperature Logs
- Waste Log
- o Nutritional Information Binder
- o Deep Cleaning List
- o Restroom Checklist
Source: Item 23 — RECEIPTS (FDD pages 63–253)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, information on the C.R.A.V.E Principles can be found within the Confidential Operations Manual for the restaurant. Specifically, the table of contents indicates that the C.R.A.V.E Principles are located on page 8 of the manual.
The Confidential Operations Manual contains vital information for franchisees to successfully operate a Crave restaurant. It is important for prospective franchisees to familiarize themselves with the contents of this manual, as it covers a wide range of topics, from customer service standards to the use of technology like Clover and the Applova mobile app.
Understanding the C.R.A.V.E Principles, as detailed on page 8, is crucial for maintaining brand consistency and delivering the expected customer experience. The manual also includes information on brand standards, operational procedures, and checklists to ensure that franchisees adhere to the established guidelines. By consulting the Confidential Operations Manual, franchisees can gain insights into the core values and operational practices that define the Crave brand.