Is express written consent required from Crave to advertise or use the Marks on the internet or through telecommunication?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
ncorporates the "Crave" name or any names confusingly similar to the Proprietary Marks.
You are not permitted to promote your Franchised Business or use any of the Proprietary Marks in any manner or maintain any business profile on Facebook, Twitter, X, LinkedIn, Instagram, TikTok, YouTube or any other social media and/or networking site without our prior written approval. We will control all social media initiatives. You must comply with our System standards regarding the use of social media in your Franchised Business' operation, including prohibitions on your and the Franchised Business' employees posting or blogging comments about the Franchised Business or the System, other than on a website established or authorized by us ("social media" includes personal blogs, common social networks, professional networks, live-blogging tools, virtual worlds, file, audio and video-sharing sites, and other similar social networking or media sites or tools). We will provide access to branded social media
pages/handles/assets, and you must update these regularly. We reserve the right to conduct collective/national campaigns via local social media on your behalf.
Source: Item 23 — RECEIPTS (FDD pages 63–253)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, franchisees need prior written approval from Crave to promote their franchised business or use any of Crave's proprietary marks on the internet or through telecommunications. This includes maintaining any business profile on social media platforms such as Facebook, Twitter, X, LinkedIn, Instagram, TikTok, and YouTube. Crave maintains control over all social media initiatives.
The FDD specifies that franchisees must comply with Crave's system standards regarding social media use in their franchise's operation. This includes prohibitions on franchisees and their employees posting or blogging comments about the franchised business or the Crave system, except on websites established or authorized by Crave. Crave will provide access to branded social media pages, handles, and assets, which franchisees are required to update regularly.
Crave reserves the right to conduct collective or national campaigns via local social media on behalf of the franchisee. Furthermore, franchisees are prohibited from maintaining their own website or having an internet presence that incorporates the "Crave" name or any confusingly similar names to Crave's proprietary marks without express permission. This ensures that Crave maintains brand consistency and controls the online representation of its brand.